As the world eagerly awaits the launch of Apple’s iPhone 15, Google is taking calculated steps to ensure it’s not left behind in the smartphone wars. The tech giant is set to unveil its Pixel 8 and Pixel 8 Pro on October 4, the same day pre-orders go live.

This may be a calculated move from Google to sabotage Apple’s iPhone 15 Launch

Although Google has refrained from dropping specific details about the new Pixel phones, the company has been quite “leak-friendly,” almost as if it’s part of their marketing playbook. Whether it’s intentional or not, these leaks are designed to do one thing: create buzz and divert eyes away from Apple‘s impending launch.

Google Pixel 8

Earlier this week, Google uploaded a 360-degree simulator for the Pixel 8 Pro, only to remove it later. This short-lived glimpse into the device revealed features like a temperature sensor and a physical SIM slot. It also gave away three color choices: blue, porcelain, and black. This came on the same day Apple sent out invites for its iPhone event, a move that’s likely more than just coincidental.

What’s more, leaks suggest that the Pixel 8 Pro will feature a 50-megapixel main camera, along with a 64-megapixel ultrawide lens, both from Sony. The phone is also expected to house a robust 5,000 mAh battery, and fast charging capabilities at a 27W max rate.

So, is Google’s strategy a smart play or just a desperate attempt to grab some of Apple’s limelight? Well, the answer may lie in the details we get on October 4. However, one thing is clear: Google is not shying away from direct competition. With a proactive approach in its marketing, Google has effectively made sure that come October, it won’t just be Apple dominating tech headlines.

Keep your eyes peeled for Google’s event on October 4 in New York City, as the company looks to expand its Pixel family and perhaps offer a legitimate alternative to the iPhone. Are you excited? Let us know in the comments!

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