Twitter, once the global hub for news and personal social updates, has faced a significant drop in download numbers since its controversial rebranding as “X” by Elon Musk. A startling report by Apptopia reveals that the social media giant’s downloads plummeted by almost 30% within two months of the rebranding, marking its lowest point in over a decade.

Elon Musk Getty Images
Elon Musk / Getty Images

The Downward Spiral: A Look at “X”‘s Declining Downloads

The web version, still accessible via twitter.com, also witnessed a decrease in traffic, with global visits down by 10% in August compared to the previous year.

Historically, Twitter boasted an addition of 15 to 30 million new users monthly since 2011. However, recent data indicates that “X” secured a mere 10 million users between August and September this year. This substantial drop contrasts the platform’s performance last year, where it experienced only an 18% decrease in downloads just before Musk’s acquisition.

The dwindling appeal of “X” doesn’t end with new downloads. The app has also suffered in terms of user retention. In July, the daily active users stood at a robust 253 million, which has now decreased to 249 million in September. A similar trend is noticeable in monthly active users, seeing a fall from 398 million to 393 million within the same time frame.

These figures are a setback for Musk, who has previously expressed ambitions of hitting 1 billion monthly users by 2024. While there was an initial surge in downloads and usage following Musk’s takeover in October, the momentum couldn’t be sustained.

Despite the concerning numbers, it’s essential to highlight Musk’s ambitious vision for the app. Since his acquisition, he has been vocal about molding “X” to mirror the multi-functionality of apps like “WeChat”. In line with this vision, new features such as video and voice calls will soon be integrated into the platform.

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