At today’s Huawei launch event, we were just expecting the brand to launch the Huawei Mate 60 RS smartphone, however, in a surprising move, Huawei has launched an entirely new branding called “Ultimate Design” which will signify the most premium and luxurious smartphones by the brand. The Ultimate Design series is a clear indication of Huawei’s intent to dominate the premium smartphone market. To achieve this, the company is pulling out all the stops, focusing on top-notch materials, cutting-edge designs, and formidable specifications.
Huawei has proudly declared that Ultimate Design embodies the pinnacle of aesthetics, craftsmanship, and innovation. To kickstart this new venture, they have introduced the Huawei Mate 60 RS Ultimate Design, a device that embodies the essence of this brand.
It’s worth noting that Huawei has previously released smartphones under the “Porsche Design” label, known for their luxurious appeal and high performance. Now, with the introduction of the Ultimate Design brand, Huawei is taking a decisive step forward, establishing its distinct identity in the ultra-premium smartphone market.
One reason to make this move could be to cut down on expenses since the brand has to provide licensing fees to Porsche to use their name on their design. So with the Introduction of the Ultimate brand, Huawei intends to kill two birds with one stone by cutting down on cost, while at the same time establishing a distinct branding.
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