Apple continues to expand its product line. The company’s latest offerings were introduced at the beginning of September and are part of the 15 series. This series, consisting of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, has managed to attract attention from users all over the world with their features and design. It appears that India is among the countries where Apple’s new phones have gained significant interest.
Based on reports, the company expects to increase its market share from 5% in the first half of 2023 to over 7% by December, thanks to the Pro and Pro Max models. Here are the details…
Apple’s iPhone 15 Pro and Pro Max Models Set to Gain Market Share in India
According to the market research company Counterpoint, Apple is forecasted to secure 7% of total smartphone sales in India between July and December 2023, which is an uptick from the 5% share observed in the previous six months. This doesn’t come as a surprise for the company. Last year, Apple opened physical stores in India and increased the number of marketing campaigns in the region. Given this, we can presume the US tech giant’s rise was anticipated.
Let’s also not forget that Apple is making efforts to produce in India. Thus, it wouldn’t be wrong to say that the brand’s value is on the rise in various categories. Apple’s newest iPhone 15 Pro and Pro Max models, set to be available for purchase on Friday. Nabila Popal, Research Director at IDC, emphasized the rapid growth of the premium smartphone domain in India, saying:
“The premium smartphone market in India has surged from a mere 0.8% of the entire market in 2019 to an impressive 6.1% in the first half of 2023. Apple’s triumphant run is majorly responsible for this upswing.”
In the segment dedicated to smartphones priced above $800, Apple is already reigns supreme in India. The company held an astounding 67% market share in the first half of the year, based on data from IDC. Samsung, one of its primary competitors, lagged behind with a 31% share. Nevertheless, while Apple’s trajectory in India is undoubtedly promising, the tech giant has significant ground to cover before its sales in the South Asian country.
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