Football, basketball, Formula 1, e-sports, and much more. There are many professional sports we watch and support in our daily lives. For instance, as a football enthusiast, I seize every opportunity to watch matches and support my team. And what do I get in return? Naturally, the joy of seeing my team lift a trophy and achieve championship glory. Remember how unique it was when Lionel Messi kissed the 2022 World Cup? Now, Lenovo has developed a special trophy for F1 that makes these moments even more extraordinary. Here are the details…

Lenovo and Formula 1 Partner to Create World’s First Kiss-Activated Trophy

Lenovo has transformed the iconic Formula 1 winner podium celebration with the world’s first kiss-activated trophy. The trophy, designed in partnership with Pininfarina, was unveiled at the 2023 FORMULA 1 LENOVO JAPANESE GRAND PRIX in Suzuka, Japan, and will also be awarded at the FORMULA 1 LENOVO UNITED STATES GRAND PRIX 2023 in Austin, Texas.

Lenovo formula 1 trophy

The trophy features a touch-sensitive microswitch that connects to a complex array of LED lights, programmed to display the winner’s flag. A subtle light will guide the winning driver to activate the display selected just before the podium ceremony. “The podium celebration is a moment of pure joy and excitement,” said Philip Marchington, Executive Creative Director of Corporate Marketing, Lenovo.

“Our kiss-activated trophy elevates this tradition by adding a touch of innovation and celebration. It’s a trophy that’s worthy of the world’s greatest drivers and the most prestigious motor racing competition.”

Unfortunately, I’ve never been a big fan of Formula racing. However, just like you all, we are passionate about technology. It’s quite special to see a brand like Lenovo making a product the focus of such a popular event. Who would you like to see win this trophy first?

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