Foldable phones have been around for many years but have only recently started to gain popularity. In 2023, we’ve seen a lot of new foldables from a variety of new brands. One notable entry is Tecno. The company entered the market earlier this year with the Phantom V Fold and recently launched a flip phone called the Phantom V Flip. It’s the cheapest clamshell foldable on the market, and analysts believe it could give Tecno a chance to break into the premium market.
Tecno has made a name for itself as a maker of affordable smartphones. While the brand has launched flagship smartphones, such as the Phantom X2 and X2 Pro, budget phones have remained its core business. This isn’t necessarily a bad thing, as the brand has performed very well in recent quarters. However, the Phantom V Flip could help Tecno shed its entry-level brand image, according to a TechInsights blog post.
The blog, with inputs from analyst Abhilash Kumar, says Tecno V Flip’s launch signifies how technologically advanced and competent the vendor is. “With this launch, we believe Tecno tries to communicate the message that it is neck to neck with other Chinese vendors in terms of foldable innovation,” reads the blog.
“This launch also signifies that the brand is trying to go premium and wipe off its entry tier brand image. Kicked off with Tecno Phantom V Fold during MWC’23 and now Tecno Phantom V Flip the brand showcases its premium-ness. In the present scenario where the smartphone market has kind of become stagnant, the vendors are trying to increase their margins by targeting the premium segment,” adds the post.
To remind you, Tecno V Flip is available for purchase in India at an early bird price of INR 49,999 (USD 598). For European customers, the phone is priced at €700 ($735).
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