The electric vehicle market continues to grow. Every day, more and more people are choosing these environmentally friendly cars. Furthermore, the significantly lower “fuel” costs compared to traditional vehicles and the decreasing sales prices due to advancing technology greatly increase the demand for EV technology. Naturally, this trend also supports the growth and expansion of electric vehicle manufacturers into different markets. Lastly, it has been announced that Zeekr, one of these manufacturers, is expanding into the Middle East. Here are the details…
Zeekr Aims to Rank Among Top Three Premium EV Brands in Europe by 2030
China is one of the world’s largest electric vehicle markets. Due to factors like its vast population and the number of local manufacturers, the Asian country is leading the way globally in this sector. Naturally, this situation impacts the sales of local manufacturers, while also paving the way for new ventures. Many companies, like BYD, want to expand their domestic success to other countries. One such company is Zeekr.
If there are those among you who are unaware, Zeekr is a premium electric vehicle brand established in 2021 by the Chinese EV manufacturer, Geely. Zeekr’s inaugural model, the Zeekr 001, was introduced in April 2021. This high-performance electric SUV boasts a range of up to 712 kilometers. The Zeekr 001 has garnered commendations for its design, performance, and technological features. Now, Zeekr is making its way to the Middle East.
Zeekr has partnered with Israeli distributor Union Group to set up a sales network in Israel. The company will offer its 001 sedan and X SUV in Israel. The 001 has a starting price of €59,490 ($65,230) in Europe, and Zeekr sees it vying against Tesla’s Model Y. The X starts at €44,990 and is marketed in a similar category as Mercedes-Benz’s EQA.
The Middle East is a growing market for electric vehicles, as governments in the region are investing in charging infrastructure and other incentives to promote the adoption of EVs. Oil-rich countries in the Middle East are also looking to reduce their reliance on fossil fuels and diversify their economies.
Zeekr is also targeting other markets in the Middle East, such as Saudi Arabia and the United Arab Emirates. The company has said that it aims to be among the top three premium EV marques in Europe by the end of the decade.
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