The competition in the electric vehicle market is increasing day by day. Manufacturers are trying different things to get ahead of their rivals and sell more vehicles in the market led by Tesla and BYD. Polestar is one of these manufacturers. It has been a part of the EV market competition for some time and is doing everything it can to stand out. According to the reports, the company’s latest plan is to produce smartphones under the Polestar brand. Here are the details…
Polestar to Launch Own Smartphone in China
Tech companies follow trends just like fashion brands. For example, if we go back a few years, we can see how all Android manufacturers rushed to produce a notch-screen phone after Apple introduced the iPhone X, even though it was not always necessary. The electric vehicle market is no different. As you know, the trend of EV manufacturers launching their own smartphones is becoming increasingly popular in China.
This is because smartphones are seen as a way for manufacturers to offer a more modern user experience and differentiate themselves from traditional car brands. Now, Polestar is the latest EV maker to join this trend. As we mentioned above, Polestar has been operating under the Volvo umbrella since it was sold in 2015. However, Volvo was also acquired by Chinese automotive giant Geely a few years ago.
This means that the company’s plans are actually being made by a Chinese manufacturer. Therefore, it is not a big surprise that the company is working on a Polestar smartphone. Especially considering that Meizu is another company that has been acquired by Geely. The phone is expected to be released in China first, and it is not yet clear if it will be available in other markets. However, the move is seen as a way for Polestar to compete with other EV manufacturers.
Polestar is not the only electric vehicle maker that is looking to launch its own smartphone. Chinese EV maker NIO has also announced plans to launch a smartphone, and other companies, such as Tesla, BYD, Lucid Motors and Fisker are also considering the idea. Unfortunately, that’s all we know for now, and we don’t have much more to share other than that we expect the phone to have flagship features. We’ll keep you updated as things develop.
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