The Apple iPhone 15 series launch is almost here. But ahead of the official announcement, a new report has hinted that the price gap between the base and higher-end Pro models might be widening even further.

Apple iPhone 15 Pro Price Hikes

Based on our previous reports, the iPhone 15 Pro and the iPhone 15 Pro Max/15 Ultra models will see a price hike over the iPhone 14 Pro series. The reasons for the higher cost is due to the new premium features that are being added like the titanium frames, advanced cameras, and larger storage options. This rise would make the upcoming iPhone 15 Pro series around 100 US Dollars more expensive than the iPhone 14 Pro lineup on launch.

iPhone 15 Pro Max Shipment Share

Price gap widens between the iPhone 15 Pro and the iPhone 15

This also means that the difference in cost between the base and Pro models of the 2023 iPhone lineup will also rise. According to Bloomberg’s mark Gurman, the iPhone 15 series will continue to drive Apple’s revenue growth thanks to the price rising on the popular iPhone Pro models. For those unaware, the higher-end variants are typically the most popular iPhones sold, while the base and Plus variants didn’t sell just as well.

So the Cupertino based giant knows what its customers are buying. In other words, adding more premium features and raising the cost will help boost its revenue. Gurman adds that the upgrades are also arriving to help justify the near 200 to 300 US Dollar price difference between the vanilla and Pro versions of the iPhone 15. The iPhone 15 series is set to launch tomorrow (12th September 2023), so you can check out our iPhone 15 Pro series rumor roundup by clicking here.

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