Huawei is making a comeback in the smartphone market with its Mate 60 series, despite previous setbacks caused by U.S. actions. This resurgence is largely attributed to the use of their domestically developed Kirin 9000S chipset with 5G capabilities, showcasing Huawei’s efforts to reduce reliance on U.S. chip suppliers. However, Huawei’s growth prospects could face challenges due to potential U.S. policy changes, such as stricter export controls on essential chipmaking equipment and AI chips.
Huawei Mate60 component prices saw an increase of 15-30%
Despite facing hurdles, Huawei’s Mate 60 series is experiencing strong sales, further establishing its presence in the smartphone market. However, the surge in demand has led to higher prices for crucial components, particularly the under-screen optical fingerprint modules essential for Mate 60 devices. These component prices have seen an increase of 15-30%. Key providers of these chips for the Mate 60 lineup are Goodix, GigaDevice (Siliwei), and Weier Technology (Jihao Technology).
The Huawei P70, set to be released in 2024, is expected to retain the under-screen optical fingerprint technology used in the Mate 60 series, as per supply chain sources. Additionally, it may feature the Kirin 9000S chipset, which has been previously reported.
Huawei aims to double its smartphone exports in 2024, targeting 60 to 70 million units. To meet the demand, the company is prioritizing the acquisition of optical fingerprint modules, which have seen price increases due to high demand. Huawei appears to be actively building inventory in preparation for a smooth launch and distribution of the P70 flagship.
Huawei has faced challenges in the past month due to consistently high-volume orders from partners, which have strained the availability of crucial components and disrupted production rates. However, Huawei remains committed to its ambitious goal of shipping 60-70 million smartphones in the upcoming year, with the P70 expected to play a central role in the company’s strategy. Additionally, they will also cut ties with Qualcomm and exclusively use its in-house Kirin processors for new models starting in 2024.
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