Nio continues to expand its product line. When I say this, I’m not just referring to car models like Firefly, but also to diverse product categories like the recently introduced Nio Phone. This allows the company to not only strengthen its position in the industries it operates in but also to enter new markets. A recent surprising example of this is a chip. Nio has filed a trademark application for in-house chip production. Here are the details…
Nio Files Trademark Application for In-House Chips, Expanding Its Product Portfolio
Nio’s CEO, William Li, announced at the Innovation Technology Day last month that the company’s first self-developed chip will go into mass production in October. Now, according to the National Intellectual Property Administration’s Trademark Office website, NIO Automobile Technology filed a registration application for the “NIO Yang Jian” on September 21, 2023.
At first glance, Yang Jian appears to be just a chip that can process large amounts of LiDAR data in real time. However, the company has incorporated multiple subcategories into this trademark, such as computer software, chatbot software for simulated conversations, CPUs, AI-based interactive software, smart glasses for data processing, operating system programs, interactive computer systems, and more.
Based on this, we can say that Nio’s plans are much more extensive. In fact, this approach is a strategy employed by many tech giants, including Apple. Even though today’s world is very global and sourcing some components from abroad might seem cheaper, it can lead to significant disadvantages during challenging times.
Therefore, companies are opting to reduce their dependency on external sources in various areas, especially in chip manufacturing. It’s possible to say that Nio is also taking similar steps and is on its way to becoming a global technology giant.
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