In the videos we watch on YouTube, the songs we listen to on Spotify, the series and movies we view on Prime Video – in short, if we don’t pay for a premium service, ads are everywhere in our lives. However, as you might have noticed in the ads you watch, the content often aligns with your interests, the things you’ve researched, and yes, sometimes even the things you’ve merely thought about.
As you know, companies like Google invest heavily in targeted advertising. Now, this effort is being bolstered by artificial intelligence technologies. YouTube has introduced a new AI-powered advertising package called “Spotlight Moments” that allows brands to target their ads to specific videos. Here are the details…
YouTube’s New AI-Powered Ads Help Brands Target Special Cultural Moments
YouTube has introduced a new AI-powered advertising package called “Spotlight Moments” that allows brands to target their ads to specific cultural moments, such as holidays, major awards shows, and sporting events. Bu sayede örneğin Şampiyonlar Ligi ile ilgili bir video izlerken, Adidas’ın ürün reklamlarını görebileceksiniz.
Advertisers can then serve their ads across these videos, as well as on a dedicated YouTube hub that is branded with the advertiser’s logo. The hub also features dynamically updated playlists of videos related to the cultural moment.
YouTube says that Spotlight Moments is a way for brands to “own the moment” around key events, when viewers are most engaged. The company also says that early tests of the new package have shown that it can lead to a significant increase in ad recall.
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