Instagram is exploring new ways to give its users more creative freedom. The platform is currently trialing a user-friendly sticker creation feature, allowing users to transform both their personal photos and, in certain instances, others’ photos into custom stickers. These stickers can then be seamlessly integrated into Stories and Reels.

This is similar, but not the same as the new AI-sticker creation feature

Recently, Meta, Instagram’s parent company, has been heavily focusing on AI-driven prompt stickers. However, this upcoming tool takes a different approach. Instead of AI-driven designs, it will effortlessly pinpoint the primary subject in an image, separate it from the background, and generate a versatile sticker that can be superimposed on various content.

Instagram

Instagram’s Adam Mosseri recently showcased this innovative tool in a video on his broadcast channel, giving the world a glimpse of its capabilities. A notable feature he highlighted is the option for users to not only create stickers from photos stored in their devices but also from “permissible images” viewed on Instagram. Although Mosseri remained tight-lipped about the specifics of this feature, it hints at the possibility of users granting permission for their images to be converted into stickers by others.

While this sticker tool is still in its testing phase and has not been introduced to the entire Instagram community, its potential implications are vast. It could revolutionize user interactions, allowing for even more personalized and creative content sharing. Kind of similar to WhatsApp messaging too.

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