Meta, the parent company of Facebook and Instagram, has launched ad-free subscriptions for its two most popular social media platforms in Europe. The new subscription option is a response to new EU regulations that require companies to offer users a way to opt out of targeted advertising.
Facebook and Instagram are now ad-free, but at a cost
The ad-free subscriptions cost €9.99 (~$10.61) per month if you sign up on the web, and €12.99 (~$13.80) per month if you sign up through the Android or iOS apps. The price difference is due to the additional fees levied by Google and Apple on their respective mobile platforms.
Since Meta is a more cohesive platform now, a single subscription will cover all of your Facebook and Instagram accounts linked to your Accounts Center. However, starting March 1, 2024, you will need to pay an additional €6/month per month through the web and €8/month through iOS and Android for each additional account in your Accounts Center.
In addition to removing all ads from your Facebook and Instagram feeds, the ad-free subscription also prevents Meta from tracking you for ads. This is a good option for users who are concerned about their online privacy.
The subscription is currently only available in the EU, but Meta may expand it to other regions if similar laws are enacted.
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(Via)
