Propel Bikes and Vela Bikes have announced the creation of Bloom, a venture aimed at boosting U.S. e-bike manufacturing. Situated in Detroit, this initiative symbolizes a strategic move towards domestic production, assembly, delivery, and servicing of light electric vehicles, marking a shift in the industry’s reliance on international manufacturing.
Bloom aims to give partners greater control over supply chains
Bloom’s founding is spurred by the challenges faced during the COVID-19 pandemic, particularly supply chain disruptions that affected overseas manufacturing. By offering domestic contract manufacturing, Bloom aims to give partner brands greater control over their supply chains and shorter production windows. This approach is expected to provide more resilience and agility in a market that has been heavily dependent on international sources.
The company’s mission extends beyond manufacturing to redefining the industry’s focus on product lifecycle. Bloom aims to shift from the current trend of prioritizing short-term sales of cheaper products to emphasizing long-term value and sustainability. This strategy includes building American products designed to last a lifetime, thereby reducing market churn and elevating industry standards.
RELATED:
- Here’s how much it Roughly Costs to (Hypothetically) Fuel an Electric Vehicle
- Yadea Kemper electric motorcycle with 99mph top speed unveiled at EICMA 2023
- Best Baby Monitors of 2023: Wyze, Nanit, Eufy and more
(Via)
