Apple introduced the iPhone 15 Series on the 12th of September 2023, at the Apple Event held in California. Obviously, the iPhone 15 Series was a big leap by the brand. However, back on the 15th of November, various local media sites reported that the Weibo hashtag “Apple Fails, Netizens Demand Refund” trended on the internet.
In the final two hours of the Double 11 promotion, the price of the iPhone 15 Series at Apple shops was reduced by an additional 200–300 yuan. Netizens who bought the device earlier during the sale felt that Apple had deceived them and sought a refund.
After a big controversy, the final statement says that since this is not a misleading promotion, price protection rules won’t really apply in this case. Later, Apple customer care in China clarified that the platform’s coupons, not a real shop discount, were the reason for the price drop. So the usual price protection policies won’t be applicable.
During this year’s Double 11 sale, Chinese shoppers swarmed to the e-commerce platform, purchasing discounted items. Customers were more prudent and knowledgeable about potential purchases, seeking maximum value with every purchase. Over 60 brands surpassed 1 billion yuan, and nearly 20,000 brands saw their turnover increase threefold year-on-year.
Related:
