Despite having the odds stacked against it, Huawei has managed to make a massive comeback in its home market of China. The company has regained the throne as the top brand in the Chinese smartphone market, beating out the likes of Apple, Oppo, Vivo, and others.

Huawei returns to the top once amid US blacklisting

The Chinese tech giant was able to stage a daring comeback despite facing ongoing sanctions from the US government. It became the top brand in the Chinese smartphone market, beating out other local brands as well as Apple in the region. According to a Canalys report (Via AsiaNikkei), Huawei saw a sales surge that had it ship 11.7 million smartpones in China in the first quarter of this year.

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This marked a massive 70 percent rise over last year. On the other hand, the Cupertino based Apple fell to the fifth spot as its Chinese shipments fell by 25 percent. Meanwhile, Oppo and Vivo sales also took a hit in Q1 2024. Interestingly, Honor, Huawei’s former budget smartphone subsidiary, managed to see a 9 percent growth during this same period.

China is the largest smartphone market in the world and competition within the top six brands was quite close as well. The rankings were decided by a few hundred thousand, so there weren’t major gaps between the smartphone makers. Huawei’s return to the throne is also being attributed to its first ever 5G enabled smartphone that employs its proprietary chip (Mate 60 Pro) and its newly unveiled Pura 70 lineup.

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