Xiaomi‘s Redmi brand, a prominent figure in the smartphone industry, has achieved a monumental milestone, celebrating the sale of one billion Redmi phones over the past decade. This remarkable achievement was proudly announced by Lu Weibing, a key executive at Xiaomi Group. As the president of Xiaomi’s International Department and the general manager of the Redmi brand, Weibing played a pivotal role in steering the brand to its current heights of success.
Redmi’s Milestone: Celebrating a Billion Sales and Anticipating the K70 Series
The journey of Redmi began under the Xiaomi umbrella on July 31, 2013, as a new product line aimed at offering high-quality smartphones at affordable prices. This strategy proved to be a game-changer in the smartphone market, allowing Xiaomi to rapidly gain a foothold and expand its customer base. Recognizing the potential and distinct identity of Redmi, Xiaomi, in a strategic move on January 3, 2019, elevated Redmi to an independent sub-brand, giving it more autonomy and focus within the Xiaomi portfolio.
This transition was marked by a separate launch event for the Redmi brand on January 10, 2019, signifying its newfound independence and strategic importance. Under its independent status, Redmi has continued to flourish, innovating and expanding its product line, thereby reinforcing its position in the competitive smartphone market.
In celebration of this sales milestone, Lu Weibing organized a special ceremony, inviting key domestic supply chain partners who have been instrumental in Redmi’s journey over the past ten years. This event not only commemorated the sales achievement but also strengthened the bonds with partners who have been integral to Redmi’s growth and success.
Looking ahead, Redmi is poised to continue its innovation streak with the upcoming launch of the Redmi K70 series. These new models, equipped with the MediaTek Dimensity 8300-Ultra processor, promise to offer enhanced configurations and superior performance. The Redmi K70 series is eagerly anticipated and is expected to further cement Redmi’s reputation for delivering cutting-edge technology at competitive prices. As the brand moves forward, all eyes are on Redmi for its next steps in the ever-evolving smartphone market.
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