Ford‘s recent sales figures present a fascinating narrative. As of November 2023, Ford’s total U.S. vehicle sales slightly declined by 0.5% year-over-year, summing up to 145,559 units. Despite this, the overall annual performance remains robust with over 1.8 million vehicles sold, marking a 7% increase from the previous year.
The company has already sold over 1.8 million vehicles
Breaking down the numbers, Ford’s sales dipped by 1%, while its luxury brand, Lincoln, saw a modest 2% rise. Year-to-date figures reflect a mixed picture: Ford’s sales grew by 8%, yet Lincoln experienced a 5% decline.
A spotlight shines on Ford’s battery-electric vehicles (BEVs), which soared by 43% compared to last year, reaching a new record of 8,958 units sold in November. This impressive performance outstrips the industry average in the U.S., excluding Tesla, with BEVs now constituting 6.4% of Ford’s total sales volume.
The Ford F-150 Lightning leads the charge, doubling its sales to 4,393 units in November. The Mustang Mach-E also contributed positively with a 21% year-over-year increase. However, the Ford E-Transit faced a significant 59% decline.
Cumulatively, Ford’s year-to-date BEV sales exceeded 62,000 units, a 16% improvement over the previous year, capturing 3.6% of its total sales volume. This growth, while commendable, falls short of the industry’s rapid evolution and Ford’s ambitious production targets.
The Ford F-150 Lightning and Mustang Mach-E demonstrate strong market appeal, yet the overall sales growth rate suggests potential challenges in scaling production and meeting consumer demand in the competitive EV market. The decreased production of the Mustang Mach-E in Mexico, down 31% year-over-year, hints at Ford’s strategic adjustments in response to market conditions. In contrast, the disappointing performance of the E-Transit underscores the hurdles in the commercial EV sector. Despite a modest annual increase, its sales in November raise definitely concerns about its ability to surpass its 2023 sales figures.
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