Annually, Motorola partners with Pantone to unveil smartphones featuring precise, Pantone-validated colors. In the current year, the company introduced a lineup of devices in Viva Magenta, Pantone’s designated color for 2023. Now, Motorola has released two of its devices in Peach Fuzz, the color chosen by Pantone as the 2024 Color of the Year. These two models are the Moto Razr 40 Ultra and Edge 40 Neo, which now come in Pantone 13-1023 Peach Fuzz.
Motorola’s Head of Customer Experience and Design, Ruben Castano, emphasizes the significance of color in the evolving partnership with Pantone. Castano notes that as technology becomes deeply integrated into human experiences, color serves as a tool for expression and meaningful interactions, extending beyond physical devices into software. He highlights the Pantone Color of the Year 2024, PANTONE 13-1023 Peach Fuzz, for seamlessly blending the virtual and real worlds, aligning with Motorola’s vision of fostering deeper connections and well-being.
Laurie Pressman, Vice President of the Pantone Color Institute, expresses satisfaction with the collaboration, commending Motorola’s commitment to enabling creativity, connection, and personalization through color across their devices. She underscores the significance of PANTONE 13-1023 Peach Fuzz, stating that it embodies connection, community, and personal well-being. Pressman anticipates that the color, tailored for the physicality of digital devices, will enhance the user experience, leveraging Motorola’s features to facilitate meaningful connections. The statements collectively highlight the shared goal of integrating color to enhance technology’s impact on human connection, personal expression, and well-being.
There isn’t any change in the pricing of these devices for the new color option. Other than Peach Fuzz, the Razr 40 Ultra comes in Glacier Blue, Infinite Black, and Viva Magenta colors, and the Edge 40 Neo in Caneel Bay, Black Beauty, and Soothing Sea colors.
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