Xiaomi continues to expand its product lineup, and the latest addition is the SU7 series electric vehicle models. Recently, these vehicles has been spotted on roads without camouflage during tests. This shows us that the vehicle is almost ready. Although the Chinese manufacturer hasn’t shared details about the selling price and release date yet, there’s a promising sign that we’ll soon have answers to these questions. The advertising campaign for the Xiaomi SU7 has officially started. Here are the details…
Xiaomi SU7 Electric Vehicles On the Horizon with Exciting Details Unveiled
When introducing a new product, the marketing campaign is just as important as the product itself. For example a well executed advertising campaign can boost sales even for a mediocre product, while a good product can bring wealth to its manufacturer. In light of this information, Xiaomi has started advertising shoots SU7 series electric vehicle series. Although the images shared from the advertising shoot do not provide us with any new information, they have hinted that the release date of the vehicle is approaching.
As you may already be aware, Xiaomi’s initial lineup of electric vehicles will include three models: SU7, SU7 Pro, and SU7 Max. The anticipated timeframe for mass production and release is the first half of 2024. The company aims to make these vehicles accessible to a wide audience by offering both single and dual motor options, with an expected price target of approximately $20,000. It’s important to note that the final pricing details are still being determined.
| Model | Xiaomi SU7 | Xiaomi SU7 Pro | Xiaomi SU7 Max |
|---|---|---|---|
| Body Style | Electric sedan | Electric sedan | Electric sedan |
| Dimensions (mm) | Length: 4,997 | Length: 4,997 | Length: 4,997 |
| Width: 1,963 | Width: 1,963 | Width: 1,963 | |
| Height: 1,455 (1,440 w/o LiDAR) | Height: 1,455 (1,440 w/o LiDAR) | Height: 1,455 (1,440 w/o LiDAR) | |
| Wheelbase | 3,000 | 3,000 | 3,000 |
| Curb Weight (kg) | 1,980 | 2,205 | 2,205 |
| Wheel Options | 19-inch and 20-inch | 19-inch and 20-inch | 19-inch and 20-inch |
| Tire Specifications | 19-inch: 245/45 R19 | 19-inch: 245/45 R19 | 19-inch: 245/45 R19 |
| 20-inch: 245/40 R20 | 20-inch: 245/40 R20 | 20-inch: 245/40 R20 | |
| Top Speed (km/h) | 210 | 265 | 265 |
| Powertrain | Pure electric | Pure electric | Pure electric |
| Powertrain Options | RWD, 220kW (295hp) motor | AWD, 275kW + 220kW (386hp) dual motors | AWD, 275kW + 220kW (386hp) dual motors |
| Other Features | Optional LiDAR technology | Optional LiDAR technology | Optional LiDAR technology |
| Active rear wing (on some trims) | Active rear wing (on some trims) | Active rear wing (on some trims) | |
| Dimensions Similar to | Tesla Model 3, Nio ET5 | Tesla Model 3, Nio ET5 | Tesla Model 3, Nio ET5 |
| Expected Launch Date | Q1 2024 | Q1 2024 | Q1 2024 |
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(source)
