The competition in the smart TV market is heating up and as always consumers are the winners of this competition. For example today even really big TVs that used to cost a fortune are much cheaper. That’s why companies are focusing more on technology rather than just size. LG, aware of this situation, is determined to win against its biggest rival, Samsung. In line with this, the company has recently unveiled the world’s first wireless, transparent OLED TV, named the Signature OLED TV at CES 2024.

LG Dominates CES 2024 with World’s First Transparent OLED TV

Advancements in imaging technologies are progressing rapidly, possibly outpacing the evolution of smartphones. Once centered on panel types and resolutions, the current market now boasts innovations such as transparent TVs. While Xiaomi took the initial step in this field with the Mi TV Lux transparent TV, LG seems to have taken the lead in the race with its world-first transparent OLED TV showcased at CES 2024.

The LG Signature OLED TV stands out with its world-first transparent OLED panel, showcasing a 77-inch screen and impressive 4K image quality. Designed for those who value aesthetics, this model’s wireless function and the Zero Connect box make cable management effortless. It also includes the new Alpha 11 AI processor, promising notably enhanced image quality as per the company’s claims.

It’s worth noting that LG currently holds the second position in the global TV market with a 12.2% share, while Samsung is comfortably leading with 33.3%. Although securing second place is a “great” achievement, the Korean tech giant aims to narrow the gap with its biggest rival and ideally surpass it. For this, innovation is crucial. Transparent TVs might be considered a luxury consumer product today, but they could potentially become mainstream in the near future. Who knows, they might even replace windows someday.

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