Whether a small company engaged in e-commerce on Amazon or a billion-dollar tech giant, you likely know that having a good product alone isn’t enough to succeed. You must reach the right target audience and follow the correct advertising strategy. Recently, Honor successfully did just that by introducing new products like Magic 6, Magic 6 Pro, and Magic V2 Porsche Design. The company’s CEO, Zhao Ming, officially announced Jackie Chan as the brand’s Dragon Year ambassador.

Jackie Chan Becomes Honor’s Brand Ambassador

Jackie Chan is undoubtedly one of the most famous actors of all time. While this name may not be very familiar to Generation Z today, there is no doubt that he is a legend for many people born before 2000. Moreover, Chan is a much more famous name in his homeland, China, than in the West. Therefore, many brands aim to collaborate with him and leverage his fame. The latest company to achieve this is Honor.

Honor dragon year ambassador Jackie Chan

Actually, it had been known for a while that Honor would appoint a famous figure as an ambassador. In fact, rumors surfaced yesterday before the launch that a celebrity was present for the event. While everyone was curious about the identity, Honor CEO Zhao Ming officially revealed that Jackie Chan is the brand’s Dragon Year ambassador.

When announcing Jackie Chan as the brand’s Dragon Year ambassador, Zhao Ming said that in Honor’s philosophy, the dragon not only represents a high-ranking status, but also symbolizes a heart that constantly pursues excellence. Honor hopes to turn the name “Jackie Chan” into the best wishes, wishing everyone in the new year to soar like a dragon and achieve their own glory.In the future, Honor will work with Dragon Year Ambassador Jackie Chan to bring a series of new year themed activities, services and benefits, with the aim of bringing the warmth of technology to more consumers.

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