HMD Global, the company behind Nokia phones, is undergoing significant changes. Starting February 1st, all Nokia phones and tablets will be available on the HMD website, signaling a shift in Nokia’s business strategy and branding. This move aligns with HMD’s ownership of the Nokia brand for its phones since 2016, and considering their contract expires in 2025, this consolidation seems logical.
New Home for Nokia: HMD Global’s Website to Host All Nokia Devices
However, this information hasn’t been officially confirmed yet, and it’s based on reports from Nokia device owners who received updates through the MyApp newsletter. Meanwhile, HMD Global is reportedly focusing on its own brand transformation, distancing itself from the Nokia branding. This strategy includes removing the “Phone” section from Nokia’s official website, now only accessible through a specific link.
Nokiamob reports that starting February 1st, Nokia‘s website will no longer feature the “Phone” section, and HMD Global will provide all related content. This change is part of HMD’s strategy to redefine its brand identity, as evidenced by the launch of hmd.com. This site is expected to host a range of products including original HMD devices, classic Nokia phones, and items from new partnerships.
In addition to these website changes, HMD has also rebranded its social media presence. Their Twitter handle has changed from @nokiamobile to @HMDglobal. This shift raises questions about the future focus on Nokia phones and the Nokia community’s engagement.
The new HMD website is anticipated to become the primary platform for both classic Nokia phones and new HMD products. This suggests a potential end to Nokia-branded smartphones, with only feature phones continuing under the Nokia name. The last Nokia smartphone was the Nokia G42, and it appears HMD may limit future Nokia-branded smartphones to a few models per year, covering different market segments.
These changes, including the potential phase-out of Nokia smartphones, are expected to become clearer in the coming weeks. This marks a significant transition for the Nokia brand, once a dominant player in the mobile phone industry.
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(Via)
