Bose has introduced a new limited-edition product called the Ultra Open Earbuds, in collaboration with the fashion and lifestyle brand Kith. The marketing material for these earbuds was leaked ahead of their official announcement at CES 2024. This suggested that Bose was working on a new pair of earbuds, but specific details about the product were not disclosed in the leak.
Key Specs of Ultra Open Earbuds
These earbuds stand out with their unique clip-on design, allowing users to easily attach them to their ears. This design is somewhat similar to Huawei’s FreeClip headphones and offers a fresh take on how we use headphones.
The Ultra Open Earbuds are designed to provide a balance between enjoying music and staying aware of the surroundings. They have an innovative cuff-shaped design with soft, rounded edges, making them more of a stylish accessory than traditional headphones. The idea is to provide comfort for all-day wear, and they can be easily worn with hats, glasses, or jewelry.
Despite their appealing design, Bose hasn’t yet disclosed key details like battery life or waterproof capabilities. However, Kith’s website mentions a “light-as-air grip,” a flexible joint for easy wear, and up to seven and a half hours of playtime. The earbuds also feature Bose’s Immersive Audio technology for spatial sound.
The headphones and charging case carry the Kith brand logo, created in the iconic Bose font. This partnership marks Bose’s first venture with a fashion brand and shows a significant departure from their usual product launches. The Ultra Open Earbuds are priced at $300 and will be available in extremely limited quantities on Kith’s online store and select physical stores starting from January 22.
While Bose had previously introduced the Sport Open Earbuds in 2021 with a similar open-ear design, they received a lukewarm response from the market. Despite this, Bose remains committed to exploring the market potential for open-ear headphones and has taken a different design approach with the Ultra Open Earbuds.
Bose also recently acquired a strategic stake in the Indian audio brand Noise, aiming to foster innovation in audio technology through collaboration. Additionally, earlier this month, Bose introduced the QuietComfort Ultra headphones in India, featuring spatial audio, customizable sound profiles, and an impressive 24-hour battery life.
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