The renowned audio giant Bose has made a strategic investment in India’s leading wearable brand, Noise. The significant milestone solidifies Bose’s commitment to innovation and even propels Noise’s growth and expansion in the country. As India’s largest profitable direct-to-consumer business, Noise started its first-ever funding as a part of the Series A round, leading to the strategic collaboration with Bose. Noise

Bose partners with Wearable brand Noise in India

The wearable brand Noise ventured five years ago and is now the leading wearable seller in India. It is now eyeing starting its journey in the audio segment with its new partner, Bose. The collaboration between Noise and Bose will redefine the landscape of audio technology. It aims to elevate research and design efforts to meet the evolving preferences of consumers in India. There will be a sharp focus on audio space innovation and consumer experience.

Speaking about the partnership, Amit Khatri, Co-Founder, Noise, said, “It’s about the right partnership at the right time, and we firmly believe that our strategic alliance with Bose will be a pivotal juncture in our journey towards revolutionizing the future of smart wearables realm. Bose’s belief in us validates our relentless pursuit of innovation, aimed at delivering transformative technology for today’s consumer. We are excited to partner with a company like Bose whose technical expertise and global experience will help us augment our capabilities and elevate our offerings.

The company aims to bring top-notch technology to its smart devices to benefit new-age customers. The partnership will surely reap some new products that will capture user’s attention shortly. Further, we won’t be surprised to see something exemplary for smart wearables with new innovative technology and better audio quality.

“As we looked at the opportunity to reach more people with the benefits of our technology in India, investing in Noise became an obvious choice,” said Nicholas Smith, senior vice president, strategy and business development at Bose.  “Their leadership in the wearables category and understanding of their customers will allow us to collaborate and bring new, differentiated products to a growing market.” 

The collaboration with Bose is poised to further accelerate Noise’s trajectory and solidify its standing in the market. It has set the stage for an era of innovation in the audio and smart wearable segments.

Additionally, Noise recently introduced the ColorFit Cadet rugged smartwatch and Noise Pure Pods, which are India’s first OWS (Open Wireless Stereo).

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