Apple recently released iOS 17.4 beta, introducing a notable change in line with the European Union’s Digital Markets Act (DMA). This update, exclusive to EU users, allows for sideloading, a process where users can download and install apps from sources outside the official App Store. However, this feature is currently limited to iPhones only, excluding iPads from this flexibility.

Apple iPad Pro

No Sideloading for EU iPad Users

The distinction between iPhones and iPads in this context is significant. Despite iPadOS and iOS sharing a similar foundation, Apple has chosen to restrict sideloading and related features to the iPhone. This means that iPad users cannot install third-party app stores or download apps from them. Additionally, options like selecting alternative browser engines or changing the default wallet payment app are confined to the iPhone.

The EU’s DMA plays a pivotal role in this development. It targets major tech platforms, referring to them as “gatekeepers,” and aims to foster a more competitive market by reducing restrictions. Under this act, iOS is categorized as a “gatekeeper” platform, necessitating these changes. Interestingly, the EU views iPadOS as a separate entity from iOS, which might explain Apple’s decision to limit sideloading to iPhones.

Alongside these changes, the Act also impacts Apple’s App Store, another “gatekeeper” service. To align with the EU regulations, Apple has adjusted its commission structure. Initially, developers are charged a 17% commission, which reduces to 10% after a year for most developers and subscribers. These revised commission rates apply to the App Store across all Apple devices, including the iPad.

Apple’s selective implementation of the DMA raises crucial questions about the future of app distribution and user freedom. While iPhone users in the EU gain some long-awaited flexibility, iPad users are left behind, feeling the sting of being treated as second-class citizens within the same ecosystem.

The coming months will likely see ongoing debates and legal challenges as regulators and users scrutinize Apple’s interpretation of the DMA and its impact on a fair and competitive app market.

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