Apple’s Vision Pro headset enjoyed robust pre-order sales, estimated by analyst Ming-Chi Kuo to be between 160,000 and 180,000 units. However, potential buyers hoping to watch Netflix on their new device will be disappointed for now.

In an interview with Stratechery, Netflix co-CEO Greg Peters confirmed that the streaming giant has no plans for a dedicated Netflix app on the Vision Pro. The reason, according to Peters, is purely practical — the current user base of the headset isn’t large enough to warrant the resources required for app development.

Netflix Vision Pro App

“We have to be careful about making sure that we’re not investing in places that are not really yielding a return, and I would say we’ll see where things go with Vision Pro,” Peters responded. “Certainly we’re always in discussions with Apple to try and figure that out but right now, the device is so subscale that it’s not really particularly relevant to most of our members.”

This doesn’t necessarily mean Netflix will permanently snub the Vision Pro. Peters left the door open for a future app, depending on how the VR market evolves.

Netflix isn’t alone in choosing to sit out the initial round of native Vision Pro apps. YouTube and Spotify have also opted not to develop dedicated applications, though both can be accessed through the headset’s web browser.

Meanwhile, Apple’s own streaming service, Apple TV+, is embracing the VR scene with its launch of “Apple Immersive Video,” a format offering 180° 3D footage in 8K resolution with Spatial Audio.

While Netflix has experience in the VR space, having launched a VR app in 2015 and even producing a 360° video based on “Stranger Things,” it appears the Vision Pro won’t be adding its platform to its lineup anytime soon. However, the possibility of a future app remains on the table.

Related:

RELATED ARTICLESMORE FROM AUTHOR