Amazon’s Prime subscription provides users with a range of services and perks, including free shipping, cloud storage, Amazon Music, Prime Gaming, and the well known Prime Video. This is a streaming service like Netflix and Disney+, with awesome shows like The Boys and Invincible. Moreover, Amazon offers these benefits at more affordable rates compared to its competitors. However, there’s a potential downside as Amazon Prime Video will soon show ads, even for paid Prime subscribers, which could impact the current advantage. Here are the details…
Amazon Prime Video Ad Rollout Begins
Amazon has reportedly begun displaying ads to Prime Video subscribers in the United States. This move was anticipated as the platform sought additional revenue to offset losses from its high-budget productions. As of today, subscribers can expect 3.5 minutes of ads per hour, with assurances that this won’t significantly affect the overall user experience.
Amazon will first introduced ads in the United States, then expect to extend to the United Kingdom, Canada, Germany, France, Italy, and Spain. The launch date for ads in other regions is currently uncertain. Ads will be visible in the free trial of Prime Video and the ad-supported Prime Video subscription. If you prefer an ad-free experience, you can do so by paying an extra $2.99 per month.
Amazon Prime Video displays ads that last between 15 seconds and 2 minutes. These ads can pop up at the start, middle, or end of movies and series. Tailored to users’ previous viewing habits, the goal is to grab their attention. We’ll see how this change affects the platform’s success in the near future.
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