The number of digital content platforms has significantly increased in the past few years. With Netflix, Prime Video, Hulu, HBO Max, and Disney+, many of us to spend too much on just 1-2 series or movies that grabbed our interest.To save money, many have turned to sharing accounts with friends. However, Netflix recently cracked down on account sharing, boosting its user numbers and revenue. Now, Disney+ is following the footsteps of its biggest rival with a crackdown on password sharing starting March 14. Here are the details…
Disney+ Kills Account Sharing on March 14
Actually, it has been known for a while that Disney+ would put an end to account and password sharing. Although there hasn’t been an official announcement, the company was reported to be taking measures to address this issue. Unfortunately, a recent email sent to Hulu users, another digital content platform owned by The Walt Disney Company, has set a date for this unfavorable development. According to the email, Hulu is “adding limitations on sharing your account outside of your household.”
Certainly, upon reading the paragraph above, you might wonder, “Why would a Hulu email matter to Disney+ users?” However, our colleague at Ars Technica asked Disney about the situation, and the response was disappointing for users. Regrettably, starting March 14, Disney+ users can no longer share account passwords with friends or family in different households. Company officials stated they would provide more information to users soon.
We may, in our sole discretion, analyze the use of your account to determine compliance with this Agreement. If we determine, in our sole discretion, that you have violated this Agreement, we may limit or terminate access to the Service and/or take any other steps as permitted by this Agreement (including those set forth in Section 6 of this Agreement).
Users sharing Disney+ account passwords cannot be identified at the moment. However, it is expected that a system similar to Netflix’s, which blocks account sharing for devices not connecting from the same household for a specific period, will be implemented. This decision is not without reason, as Disney+ has incurred an $11 billion loss since its launch in November 2019. The platform’s original content is expensive and not as popular as before, making it necessary for Disney to make such a decision. Whether this decision will yield positive results, similar to Netflix, will be revealed over time. For now, you can share your account freely until March 14th.
Disney+ pricing in the US as of February 2, 2024:
| Plan | Price | Ads |
|---|---|---|
| Monthly | $7.99 | Yes |
| Monthly | $13.99 | No |
| Yearly | $139.99 | No |
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