Xiaomi‘s highly anticipated electric sedan, the SU7, is getting closer to launch, and new details about its interior have been revealed. While the exterior design was unveiled last December, the interior remained a mystery until now.
Xiaomi focuses on tactile experience
As per the new official interior images, Xiaomi has shifted away from minimalist interiors favored by tech companies entering the automotive space. Instead, they’ve adopted a driver-centric design with physical buttons alongside sleek technology. This change appears to address user feedback, as many EV owners have expressed frustration over the absence of tactile controls in their vehicles.
The SU7’s interior is designed with a flat-bottomed steering wheel, tactile switches, a horizontal center touchscreen, and a center console. But the real eye-catcher is the row of toggle switches positioned conveniently under the driver’s right hand. These switches control essential functions like air conditioning, ride height, and even the rear wing spoiler, offering a welcome return to physical interaction in a sea of touchscreens.
But the SU7 isn’t just about buttons and driver engagement. The interior also features a floating dashboard design that integrates the head-up display, instrument panel, and air outlets, creating a sense of spaciousness. Additionally, a docking unit allows for the addition of even more physical buttons. The driver-focused design includes sports seats for a low seating position and excellent forward visibility.
Xiaomi is clearly aiming high with the SU7, promising king-of-the-hill winter range and efficiency. The company’s in-house developed heat pump is a key part of this strategy, and winter testing videos showcase the SU7 tackling snowy and icy roads in -33°C temperatures.
With deliveries expected to start in the first half of 2024, and a price tag rumored to be around 300,000 yuan ($42,000), the Xiaomi SU7 is shaping up to be a serious contender in the Chinese electric car market.
Xiaomi CEO Lei Jun also sees significant potential in the electric car sector and has shifted his focus to prioritize Xiaomi’s expansion into this market. While Xiaomi will continue producing smartphones and other tech products, Lei Jun’s recent actions indicate a strong commitment to establishing Xiaomi as a key player in the electric vehicle industry.
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