Smartphone manufacturers pay a lot of attention to mobile photography. Especially some brands are making efforts to improve the camera in mobile devices and are partnering with different companies. For example, Xiaomi is partnering with Leica.
As an effort of this partnership, smartphones are specially tested by both companies and not only that, they also add advanced effects for photos. Of course, you may ask whether every brand needs to partner with another company. Well, some companies may feel that they no longer need to partner and may soon decide to start their own image development company.
Device manufacturers create their own imaging companies
With advanced hardware, smartphones can deliver good photos, although not as good as photographic cameras. Many device manufacturers work on mobile photography and cameras are developing more and more every day.
Now the latest report from Digital Chat Station surprises everyone. Some smartphone manufacturers are reportedly preparing to stop making exclusive partnerships for imaging systems and will set up their own private companies. First of all, it is not known which brand will establish its own imaging company.
But we don’t think Xiaomi’s partnership with Leica will end immediately, so this could happen in the future for Xiaomi. It’s thought that Vivo or Oppo will set up their own special imaging company. Formerly, Huawei ended its partnership with Leica and created its own company called XMAGE. This company works to improve the photo and video quality of Huawei devices.
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