Artificial intelligence technologies are experiencing widespread adoption. Companies across industries are integrating AI into their products and services, with those who succeed reaping massive financial rewards. Oppo seems to want to be one of the companies achieving commercial success, as evidenced by the establishment of an AI center and the announcement of the introduction of generative AI features on the Reno series. Here are the details…

OPPO Establishes AI Center, Announces Arrival of Generative AI Features on Reno Series

As you know, artificial intelligence is a complex technology requiring significant effort to function correctly. Recognizing this, Oppo today announced the establishment of the Oppo AI Center. This center will drive advancements in artificial intelligence research, pushing the boundaries of what’s possible. We can expect this work to yield significant benefits in the near future.

For example, according to Oppo, within the second quarter of 2024, the Reno 11 Series will be equipped with advanced generative AI capabilities, including the innovative AI Eraser function and more. Similar features in rival models like the Galaxy S24 indicate that the company will not lag behind in competition, which is very good news for us users.

“Following feature phones and smartphones, next-gen AI Smartphones will represent the third major transformative stage in the mobile phone industry. In the era of AI Smartphones, both the mobile phone industry and user experience will witness revolutionary changes,” said Pete Lau, Chief Product Officer of Oppo.

OPPO Outlines Four Distinctive Characteristics of AI Smartphones

As the AI smartphone era unfolds, OPPO defines four key characteristics based on its advanced research in large models and generative AI technology:

  • Efficient Computing: AI smartphones must optimize computing resources to handle the demands of generative AI.
  • Real-World Awareness: AI smartphones should leverage sensors to perceive and understand complex user and environmental data.
  • Powerful Self-Learning: AI smartphones must possess robust self-learning abilities to evolve and adapt.
  • Multimodal Content Generation: AI smartphones will empower users with inspiration and knowledge through diverse content creation capabilities.

Actually, Oppo is actively involved in artificial intelligence technologies. The company recently released its AndesGPT language model, which focuses on dialogue enhancement, personalization, and cloud-device collaboration. The model’s core capabilities include knowledge, memory, tools, and creation. Moreover, it can be used in the Find X7 series. Oppo plans to extend these features to its entire device lineup in the near future.

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