As the Geneva Motor Show opens its doors, it’s clear that the event is missing many global auto giants this time around. Yet, it’s the perfect stage for Denza, a brand born from a collaboration between China‘s BYD and Germany’s Mercedes, to make its European entry with the D9 minivan. Since its creation in 2010, Denza has evolved, with Mercedes scaling down its stake to 10% in 2021. This move hasn’t dimmed Denza’s ambition, as evidenced by the launch of the D9, a model that promises to redefine luxury in the minivan segment.

The D9 was previously launched in China in 2022, and it’s been a hit since.

The D9 isn’t a newcomer to the automotive scene, having already made waves in China since 2022. European consumers can look forward to a vehicle that doesn’t skimp on luxury or versatility, available as either a plug-in hybrid or a full electric vehicle (EV). Its design, featuring a boxy silhouette and large sliding doors, maximizes interior space without sacrificing style. The interior is where the D9 truly shines, boasting leather finishes, adjustable seating with luxury features like ventilation and massage, and innovative tech for both driver and passengers.

BYD Denza D9

Denza’s strategy is clear: offer a luxurious alternative to the typical SUV without compromising on space or comfort. The D9’s specifications, while still under wraps in Europe, hint at impressive performance and range, especially in its electric variant. With options for both front-wheel and all-wheel drive, the D9 is as versatile as it is luxurious.

While the Geneva Motor Show also sees the introduction of the electric N7 SUV, Denza’s focus on the D9 highlights its commitment to offering high-end, eco-friendly family vehicles. With plans to enter the European market by year’s end, Denza is poised to challenge traditional luxury carmakers, but only time will tell if the company’s challenge stands the test of time, and well, competition.

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