The competition in the smartphone market is increasing day by day. Brands such as Apple, Samsung, Xiaomi, Oppo, Vivo, and many others are fiercely competing to sell more phones than their rivals and become market leaders. However, this competition is just one layer. Above all this chaos, Apple and Google are battling for the ultimate mobile operating system. So, who is leading in this race? A recent study provided us with information about the behaviors of iOS and Android users. Here are the details…

Android Users Favor Older, Cheaper iPhones When Switching

As we all know, changing habits can be quite challenging. Undoubtedly, after using Android or iOS for many years, switching to the other can be even more difficult. Nevertheless, some users are brave enough to try new things. Consumer Intelligence Research Partners LLC has revealed the habits of these users. For example, in the last five years, the percentage of users switching from Android to iOS has varied between 10-15%. The rates of Android users switching to iOS vary by years as follows:

  • 2019-13%
  • 2020-11%
  • 2021-11%
  • 2022-15%
  • 2023-13%

What’s more interesting is the preferences of users switching. Apple releases iPhone models with more powerful processors every year. However, in the last few years, this performance is already beyond necessity. This makes older iPhones a much more preferable option. On the other hand, price-performance-focused Android users prefer older iPhones over expensive models when making the switch.

In 2023 29% opted for the iPhone SE 3, 12, or 13/13 mini, compared to only 21% of existing iPhone users upgrading to those models. However, a majority of Android switchers (51%) still chose the newer iPhone 14 series. This suggests that while price is a factor for those coming from Android, many are willing to invest in Apple’s latest technology.

RELATED:

RELATED ARTICLESMORE FROM AUTHOR