Xiaomi launched its latest ultra flagship, the Xiaomi 14 Ultra in China on February 22. On February 25th, the company released the flagship to the global market for €1,499. This is no doubt a bold decision from Xiaomi, because, at this price point, the phone is directly competing with Samsung and Apple, who dominate these markets.

The Xiaomi 14 Ultra achieves promising results in the global markets

In Barcelona, Spain

Lu Weibing, partner and president at Xiaomi Corporation stated on a Weibo post yesterday stating that the success of the Xiaomi 14 Ultra in the international market is very important for the company regarding its establishment in such markets. He noted that the internationalization of Chinese brands still has a long way to go due to Apple and Samsung‘s strong grip on the markets. He also noted that alongside the domestic market, the Xiaomi 14 Ultra has received a positive user response in the global markets so far.

On the first day of sale on February 27, Lu Weibing said that the first sales volume of Xiaomi 14 Ultra in Europe tripled compared to the previous generation. At the same time, the Xiaomi 14 achieved six times higher sales compared to its predecessor.

Notably, the €1,499 Xiaomi 14 Ultra, which is equivalent to 11,600 Yuan in China, comes with a 16GB + 512GB configuration. This is significantly higher as compared to the Chinese market. For context, the 12GB+256GB, 16GB+512GB, and 16GB+1TB variants are available in China for 6,499 Yuan, 6,999 Yuan, and 7,799 Yuan respectively.

This ultra flagship from Xiaomi mainly focuses on imaging capabilities with the 50MP 1″ Sony LYT-900 main sensor resting inside a variable aperture system. Both the 3.2x and 5x telephoto camera houses the Sony IMX858 sensor and the camera modules are capable of focusing on closer subjects enabling room for some exciting closeup shots. If you are willing to know more about the camera system of this device, check out our full review of the Xiaomi 14 Ultra.

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