Yesterday, Samsung launched its 2024 lineup of Micro LED, Neo QLED, and OLED TVs at its home appliances product launch conference in China. Like numerous recent launch conferences from Samsung and other giants, this particular one was also focused on AI. Samsung’s 2024 Micro LED lineup comes with four different size options – 76/89/101/114 inches, where this year’s new additions are the 76-inch and 114-inch ones.

Great Micro LED panels paired with AI-based enhancements

The panels of this year’s TV lineup are reportedly made of sapphire and inorganic self-luminous pixels and come with a “Micro contrast technology” that eliminates the blurry boundaries to enhance the sharpness. The lineup also offers “Micro color” with 65,536 levels of control precision.

In addition to that, the TVs come with OTS Pro audio and video tracking technology. With support for built-in 6.2.2 channel with Dolby Atmos, it creates a “3D full surround sound” effect. It also offers a “Q Symphony” function which claims to enable the TV and sound bars to achieve a coordinated sound. Samsung is using the “NQ8 AI Gen 3” processor to perform the upscaling and other AI-based enhancements.

Notably, Samsung is aiming to start an “AI Screen Era” with these new products with features like 8K AI Upscaling Pro, AI Motion Enhancer, and more. In the launch event, the company shared its vision of bringing a more intuitive and convenient device experience than ever before.

Choi Seung-sik, the President of Samsung Electronics Greater China talked about the integration of AI into its connected technologies. “Samsung is integrating AI into our connected technologies, from Galaxy AI in mobile devices, to disruptive display technologies, to smart home improved through smart home appliances,”

Pricing:

  • 76 inches : RMB 650,000 (~US$90,299)
  • 89 inches : RMB 750,000 (~US$1,04,191)
  • 101 inches : RMB 900,000 (~US$1,25,030)
  • 114 inches : RMB 1.25 million (~US$1,73,650)

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