The world of technology is is evolving at an unprecedented pace. After a decade centered on smartphones, artificial intelligence and mixed reality have captured the spotlight. Moreover, we expect these two technologies to combine in the near future, and leading to even greater results than what Apple Vision Pro offers today. However, how does this expectation reflects to consumer behavior? Recent IDC research suggests a highly promising outlook for AR/VR headsets in 2024. Here are the details…
After 2023 Dip, AR/VR Headset Market Set for Explosive Growth
Despite the existence of AR/VR headsets for some time, the selection of mainstream products remains limited. Until recently, Meta’s Quest models dominated the field. However, 2023 signaled a shift with Apple’s announcement of its upcoming mixed reality headset, the Vision Pro. While this development promises to energize the industry, it appears to have temporarily dampened sales. In fact, global AR/VR headset sales declined by 23.5% in 2023. This drop is likely due to consumers holding off on purchases in anticipation of the Vision Pro’s release.
Of course it’s expected that expectations will change significantly in 2024. Following the increase in the number of people purchasing Apple Vision Pro and the mainstream adoption of this technology, it is anticipated that more people will turn to alternatives. IDC estimates that sales are expected to increase by 44.2%, reaching 9.7 million units this year. Moreover, this figure is expected to continue to grow exponentially in the coming years, potentially reaching 36 million units by the end of 2028.
Remember, this is nothing more than a prediction and focuses on the current dynamics of the market. In 2023, a staggering 1.2 billion smartphones were sold globally. This widespread adoption reflects the centrality of smartphones in our lives, from essential communication to financial transactions. If AR/VR technology experiences similar significant advancements in the coming years, achieving the transformative impact of smartphones, it’s plausible that sales figures could reach comparable levels.
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