Redmi finally launched the performance-focused mid-range, the Redmi Turbo 3 in China yesterday. In the launch conference, while comparing their new phone with the Snapdragon 8 Gen 2-powered Honor 100 Pro the company accidentally mislabeled it as the “third generation Snapdragon 7”.
However, they quickly discovered their mistake, and the general manager of Redmi brand, Wang Teng apologized at the press conference for the mistake.
This type of incident isn’t happening for the first time though. According to ITHome, the recent Zhiji L6 press conference showed some similar event, where the official had to apologize to Xiaomi as they mentioned some incorrect information about the Xiaomi SU7.
It’s important to mention that there were various fake announcements pretending to be from Honor and urging Redmi official to apologize for their mistake. Honor’s product manager Wei Xiaolong informed that he was reached out by many people asking him to repeat the process. However, he only made a post on Weibo (a Chinese microblogging site) noting that it’s a very small matter and doesn’t require an apology.
He also emphasized healthy competition to promote the common progress and healthy development of the Chinese smartphone industry. He ends by saying “Everyone is welcome to compare and purchase”.
Speaking of the Redmi Turbo 3, it uses the new Snapdragon 8s Gen 3 chip, which is practically a cut-down version of the 2023 flagship Snapdragon 8 Gen 3 chipset. It uses the same cores but with a slightly different cluster, reduced clock speeds, and smaller cache memories.
Aside from the chipset, the Redmi Turbo 3 houses a 6.67″ 1220 x 2712 resolution AMOLED with a peak brightness of 2400 nits. It comes with up to 16GB memory and 1TB storage, a 50MP 1/1.95″ main sensor, 8MP ultrawide and a 20MP selfie camera all within a package that is IP64 dust and water resistant. The 12GB + 512GB model is priced at around 2,299 Yuan (~$317).
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