Apple’s annual Worldwide Developer Conference (WWDC) is nearly a month and a half way from today. The event usually focuses on the next-generation software across various products. This year, the iOS 18 is widely anticipated to be the centre of the event. Multiple rumours in the past have reported the upcoming software version to be loaded with AI features. This is because the Cupertino-based tech giant is lagging behind its competitors in the Gen AI space. Now, according to Bloomberg’s Mark Gurman, Apple is working on its own LLM to power on-device gen AI features on iPhones.
Apple working on its own LLM for on-device AI features
The main advantage of a large language model (LLM) is that the AI features run entirely locally on the device. Thus they don’t have to depend on cloud services to carry out the tasks. Additionally, the data also stays on the device. The processor along with a dedicated NPU powering the iPhones are capable of running LLMs. Due to this, the on-device gen AI features will offer faster response times and enhanced privacy compared to cloud-based solutions. The features can also work with a low network or none at all.
Previously, it was rumoured that Apple is working on its own large language model codenamed Ajax. The AI features are expected to be deeply integrated with apps like Health, Messages, Shortcuts, and more.
Gurman also reiterated past reports that Apple’s in-house LLM model may be limited to cloud-based LLM’s like ChatGPT and Gemini. The Cupertino-based giant might license the technology from third parties. The analyst previously stated that Apple is in talks with Google to license the latter’s Gemini AI on iPhones.
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