The battle between iOS and Android rages on. While Apple releases new iPhone models annually, manufacturers like Samsung, Xiaomi, and Oppo relentlessly pursue increased market share. This has been going on for a while but the tide seems to be turning. A recent report indicates iPhone activation market share has hit a new low, with Android dominating the landscape. Here are the details…
iPhone Activation Rates Plummet in the US, Android Share Soars
CIRP has released a report revealing a significant decline in iPhone activations within the U.S. compared to Android. Activation, the process of registering a new phone with Apple, is a key indicator of market share. This latest data shows Apple’s share of new U.S. smartphone activations has fallen to levels not seen in six years.
According to the report, the rate of new iPhone activations in the United States has taken a sharp downturn over the past year. The rate, previously at 40% in the first two quarters of 2023, plummeted to 33% in the first quarter of 2024. This decline signals a growing market share for Android devices, which now account for 2 out of every 3 new activations. This marks Apple’s lowest rate since 2017. CIRP suggests several possible factors behind this downward shift.
The first is the perceived lack of new features in recent iPhone models, which hasn’t provided enough incentive for consumers to upgrade to a new iPhone. Another reason is that the phones people are already using are still quite adequate; even an iPhone 11 owner can use their phone without any major issues. The stability in design has also discouraged people from changing phones.
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