Apple has also started working on artificial intelligence to keep up with the competition such as OpenAI and Google regarding AI capabilities. Since 2018 Apple has hired at least 36 professionals with experience in AI development at Google, according to a study conducted by the Financial Times based on LinkedIn profiles of the professionals. Previously, the company has hired John Giannandrea, Google’s former head of AI. He joined Apple as the company’s top AI executive.

Apple

An Apple Research Paper on multimodal large language models was published last month. It listed six authors who were recruited by Google in the past two years. Nine of the 31 authors listed Google as their last employer on their LinkedIn profiles. Two other professionals reportedly left Microsoft to join Apple. Meta CEO Mark Zuckerberg has also tried to contact and hire Google’s AI researchers with personal emails.

It seems to be a part of the broader “AI talent war” among the big giants. Google previously hired Logan Kilpatrick, OpenAI’s former head of developer relations.

Speaking of Apple’s development of AI, the company has reportedly formed a team of artificial intelligence experts in a secretive European laboratory in Zurich. The professionals have experience working with Google and some other big tech companies. The laboratory is referred to as the “Vision Lab” and it appears to focus on advanced multimodal large language models. The company’s other AI development centers are located in California and Seattle.

The development is expected to enrich iOS 18 with generative AI features in various applications, including Siri, Spotlight, Shortcuts, Apple Music, Messages, Health, Keynote, Numbers, and Pages. Apple is taking the on-device approach to run the features and has also acquired French startup Datakalab to develop its on-device large language model.

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