According to the International Data Corporation’s (IDC), India’s smartphone market shipped 34 million units in the first quarter of 2024, reflecting an 11.5% year-over-year growth. This marks the third consecutive quarter of increased shipments, driven by new launches, promotional activities, and microfinancing schemes.
Top 10 smartphone brands in Q1 2024
Vivo emerged as the top smartphone brand in India, surpassing Samsung. This achievement is attributed to Vivo’s robust portfolio across various price segments and strong support for offline partners. Vivo’s strategic focus on the mass budget segment, where it holds a significant share, has been particularly impactful.
Samsung, now in second place, saw a mixed performance despite new product launches. While Samsung experienced growth in the premium segment, where it closely trails Apple with a 44 percent share, its overall shipments declined.
Poco achieved a significant milestone by surpassing OnePlus. It registered more than 65 percent year-over-year shipment growth in the online channel, becoming the second leading brand in the entry-level segment and showing strong performance in the online sales arena. OnePlus faced challenges, particularly in the mid-premium segment where it leads with a 38 percent share but saw an overall market decline. Despite strong positions in specific segments, OnePlus’s shipments did not match the growth of competitors like Poco.
Apple recorded a robust first quarter, with a 19 percent year-over-year growth. The success was driven by the iPhone 14 and 15 models, which accounted for 56 percent of Apple’s shipments. Apple continues to dominate the super-premium segment, holding a 69 percent market share.
To sum up, the top 10 smartphone brands in Q1 2024 include Vivo, Samsung, Xiaomi, Oppo, Realme, Apple, Poco, OnePlus, Motorola, and Tecno. As can be seen in the table above, Poco and Motorola experienced significant YoY growth of 72 precent and 110 percent, respectively.
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(source)
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