Market research firm Counterpoint Research has conducted a survey on Indians between the ages of 16 and 25 to know what are the most important parameters to them when it comes to a smartphone purchase. The survey shows that “value for money” and the “latest technology” are the two most important factors for them. 25% and 18% of the respondents opted for these two factors respectively.
Realme is preferred due to its value for money offerings with latest tech and stylish design
The data also reveals that Chinese smartphone maker realme is the most popular among young people in India. 58% of the respondents in the 18-25 age group voted for realme. The company is preferred by young people for offering the latest technology, value for money, and stylish design in the sub-INR 20,000 price range. For context, Xiaomi and vivo rank in the second and third position with 54% and 53% votes respectively.
The survey reveals that a significant one-fourth of the respondents see “value for money” as the most important factor behind a purchase decision. This is closely followed by the use of the latest technology in the device.
Commenting on the popularity of realme among the age group, Senior Analyst Arushi Chawla noted that the young generation approaches its smartphone purchases with strong enthusiasm. He also mentioned that the latest tech, a value-for-money deal, and a stylish look are considered to be the most important factors for a smartphone among the youth. He revealed that nearly 60% of the country’s smartphone market falls in the sub-INR 20,000 price range.
Back in February this year, another market research firm IDC also published their survey report on the Indian smartphone market in 2023. According to the report, after experiencing a significant decline in market share in Q3 last year, realme still ranked third in the country with a market share of 12.5%.
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