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Motorola has just launched a new smart tracker that will rival the Apple AirTags for Android devices. It is aptly dubbed the Moto Tag and it arrives with support for UWB tech and Google’s network as well to help find your tagged items with ease.

Moto Tag: What makes it special?

The company announced the Moto Tag with enhanced precision thanks to support for the Ultra Wideband technology (UWB). So smartphones that also come with UWB tech can take advantage of this. An example is the brand’s very own Edge 50 Ultra. It is worth noting that the integration with the Find My Device app won’t be available at launch and will arrive in a future update. Similar to the Apple AirTag, the Moto Tag has a circular body that also houses a multifunction button.

Moto Tag

This serves the purpose of ringing a paired smartphone and taking pictures remotely. Motorola has placed an emphasis on privacy with the Moto Tag, which uses end-to-end encryption on the Google Find My Device network. In other words, your location data should remain private. For added security, it offers alerts to users regarding an unknown tracker along with manual scans. The body of the Moto Tag comes with an IP67 rating for water and dust resistance, making it durable enough for outdoor use.

Thanks to Google Fast Pair, the setup process is convenient, while the Moto Tag app offers functions like battery monitoring and alert volumes. Motorola claims that its smart tracker has a year long battery life. The CR2032 battery cell is also replaceable. The Moto Tag is set to launch in select markets for a 29 US Dollar price tag for one, while a pack of four costs 99 US Dollars. It is listed in two color options, namely Blue and Green variants. The brand will release the smart tracker on 2nd August 2024.

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