Oppo is reportedly planning to push its AI capabilities to 50 million devices by the end of 2024. It’s also revealed that India is regarded as one of the most important markets when it comes to the company’s latest AI rollout plan.
The company is expected to offer over 100 AI features to its products this year
The company is expected to launch more than 100 AI features this year and become a leader in the platform shift driven by the new technology. Peter Dohyung, the head of product strategy at Oppo, has already revealed the company’s roadmap for the integration of AI in its devices.
Notably, one of the key steps in the roadmap is to push generative AI features to the products. A company official said in an interview that OPPO hopes that all phones will have GenAI capabilities in the near future. He also revealed that the company aims to start with its AI strategy by rolling out generative AI features to 50 million devices by 2024.
Reportedly, the camera system will benefit from the integration of this new technology. How? Well, a company official said the company will “continue to integrate AI to enhance the imaging experience.” However, we don’t know much about how exactly the addition is going to enrich the camera system. There is also a summary feature that utilizes generative AI.
It is also claimed that the AI features will be rolled out with strict data privacy measures. This is especially important because we have already seen server-side implementations of similar AI features from multiple brands, where user data leaves their device for more advanced processing.
That being said, Oppo is committed to uplifting the user experience with the use of generative AI. The company is also making a significant contribution to the research and development of the technology. The company has been focusing on improving its data centers and building Large Language Models that power the AI features for the past couple of years.
(Via)
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