Vivo recently hosted an Imaging Festival event in China, where it detailed its vision for the future of mobile imaging. We have a separate story covering those details.
During the event, the company also confirmed its upcoming venture into the realm of mixed reality (MR). Vivo officially announced that it will launch an MR wearable headset in 2025.
Vivo’s executive vice president, Hu Baishan, hinted at the company’s interest in MR technology during the Boao Forum for Asia earlier this year. There, Baishan said MR is the next major advancement in mobile technology. And now we have official confirmation of Vivo’s plans in this area.
Extended Reality (XR) isn’t entirely new territory for Vivo. The company launched its first AR smart glasses in 2019. But it was not a standalone device, rather required pairing with their 5G smartphones to work.
We hope the upcoming MR device will offer a more immersive and standalone experience, similar to Apple’s Vision Pro, but nothing is confirmed yet.
Vivo’s commitment to innovation comes amidst its strong market performance. According to Canalys, Vivo currently holds the top spot in the Chinese smartphone market with a 19% market share. The company’s high-end Vivo X series has also seen continued growth, further strengthening its position in the competitive and premium consumer device segment.
Competitors like Huawei and Oppo are also rumored to be developing similar MR products, but there has been no official confirmation from these brands yet.
The Imaging Festival served as a platform for Vivo to showcase its innovations. The company confirmed that its next flagship smartphones, likely the Vivo X200 series, will feature an in-house Blueprint image sensor, Blueprint Algorithm Matrix, and Blueprint Imaging chip.
Vivo’s entry into the mixed reality (MR) space is a significant development in the wearable device market. The company’s success in the smartphone sector will undoubtedly influence its approach to this new frontier.
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