The launch of Apple’s next generation of iPhones is near with leaks and rumors making the rounds online. But with the iPhone 16 series announcement being near, it begs the question, should you buy a model from the iPhone 15 lineup now? Or hold on for a bit longer? Here’s our professional opinion about this annual dilemma.

1. iPhone 16 launch makes the iPhone 15 more attractive
Every year, Apple unveils a brand new series of iPhones that bring generational upgrades over their predecessors. While the improvements aren’t always massive, the latest models typically offer better chips, new tech and software features, along with improved cameras. With the iPhone 16, we can expect upgrades in all of these areas. But apart from these changes, the brand also makes its older iPhones more affordable. So assuming it sticks to this tradition, the Apple iPhone 16’s launch should make the iPhone 15 more affordable.
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Apple iPhone 15 (128 GB) – Blue | Check Price on Amazon |
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Apple iPhone 15 Pro (128 GB) – Natural Titanium | Check Price on Amazon |
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2. There’s a catch
As older iPhones get cheaper, you can buy them without a second thought, right? Well, things are slightly more complicated than that. Apple only lowers the official price tag for the lower end models. In other words, the iPhone 15 and the iPhone 15 Plus may get an official price cut after the iPhone 16 series announcements. Meanwhile, the higher end Pro models like the iPhone 15 Pro and iPhone 15 Pro Max will likely be discontinued immediately. So you can’t simply get last year’s flagship for a more affordable price.
3. Worth the wait?
Despite all of this, it is still worth waiting for the iPhone 15 following the iPhone 16’s debut. The iPhone 15 and iPhone 15 Plus are expected to become more affordable, but there’s also a short window where retailers and third party sellers sell the iPhone 15 Pro models with heavy discounts. This doesn’t mean that they are as cheap as a mid-range phone, but easily more accessible than their launch price.
If you want the latest and greatest, it makes sense to go for Apple’s shiny new iPhone 16 models. Based on recent rumors, the iPhone 15 could outperform an M4 powered iPad Pro in AI performance. A leak even hinted at the Pro variants getting 5x tetraprism telephoto cameras as well as higher resolution ultra wide angle lenses. However, these upgrades aren’t expected to bring a huge upgrade, so the iPhone 15 could serve as a better value for money. The company isn’t well known for launching affordable mid range devices, but its flagship phones definitely become better deals after the newer generation is introduced.






