HMD’s Barbie Phone is finally here: But is the Hot Pink Toy Phone late to the party?

Growing up in the early 2000s, feature phones were a ubiquitous part of everyday life, much like smartphones are today. Mattel’s Hotwheels were a popular toy series, while Barbie dolls were a cultural icon. While HMD’s Barbie Phone doesn’t revolutionize the flip phone formula, it offers a nostalgic throwback that blends these two past icons. This device takes you back to a simpler time with its focus solely on calls and texts – nothing more, nothing less.

The HMD Barbie Phone sports a 2.8-inch QVGA display on the inside, complemented by a smaller 1.77-inch cover screen on the outer panel. Under the hood, it is powered by the Unisoc T107 processor, coupled with 64MB of RAM and 128MB of internal storage. Users can expand the storage by up to 32GB via a microSD card slot. The device runs on the S30+ OS out of the box.

A 1,450mAh battery pack powers the device, promising up to 9 hours of talk time. For photography, it features a VGA camera on the rear with an LED flash module. Other notable features include Bluetooth 5.0, USB Type-C, a 3.5mm headphone jack, FM Radio, and an MP3 player.

HMD’s Barbie Phone was announced in the UK and Europe for 99 GBP and 129 EUR respectively. The initial sales are already live, with a planned release in the US in September priced at 129 US Dollars. If you’re in the market for a phone that lets you relive the past, the HMD Barbie Phone could be an appealing option.

While Barbie’s resurgence stemmed from a movie released over a year ago, it might seem a bit late to the hot pink bandwagon. Nonetheless, it remains a quirky product that can be used or collected as a special edition without breaking the bank.