Ahead of its September 5th launch, Honor‘s marketing campaign for the Magic V3 foldable phone has been nothing if not aggressive. From a Guinness World Record attempt to thinly veiled digs at Samsung’s Galaxy Z Fold 6, the company hasn’t shied away from a bit of controversy.
In their latest effort, Honor printed a message directly on the hinge of the Magic V3 as an “apology” to Samsung Galaxy Z Fold 6 owners. To add to the spectacle, they are calling it the “world’s smallest apology to Samsung owners on the world’s thinnest foldable phone.”
We’ve included an image above that shows the message on the Magic V3’s hinge. It’s unsurprisingly not easy to read, so here’s the full text:
“Dear Samsung Galaxy Z Fold owners, we’re sorry. We know you were excited to buy a phone that folds in half and fits in your pocket, awkwardly. You were promised the future, a technical marvel, a world of boundless multitasking and performance.
And now, you’re probably looking at the new HONOR Magic V3 and feeling a little… betrayed. Size matters, and we feel your pain. Like being tipped for a gold medal and then coming last in the race, the knowledge that a thinner, lighter, and more durable foldable exists is enough to make anyone question their choices.
We get it. You were an early adopter, a pioneer bravely venturing into the uncharted territory of foldable screens with questionable durability. You deserve better. In fact, you deserve a gold medal.”
Well, what do you think of Honor’s approach to taking continuous jabs at Samsung? While it might grab headlines, it could also alienate potential customers who might be put off by the aggressive marketing.
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